Listen to this article:In a rare piece of good news for the UK’s gambling industry, Buzz Bingo says it has recorded its first rise in both admissions and sales since 2007. According to the operator, admissions across its clubs rose by 2.5% in 2025, with that growth increasing to 5% in the second half of the year. It also says this is the first time in 18 years that both admissions and revenue have risen at the same time.
The rise in Buzz Bingo admissions is an important result for a sector that has spent years dealing with falling footfall, club closures, and rising costs. The brand now runs 77 clubs, and says nearly 100,000 players come through its doors every week. Dominic Mansour, the company’s chief executive, said bingo is enjoying “a real resurgence across the UK”, and the company clearly believes its recent club investment programme is starting to deliver.
Buzz believes that a large part of its success is due to the refurbishments it has carried out in its clubs. The upgraded clubs have seen admissions rise by 20%, and new customer numbers increase by 50%. New customer growth also built through the year, with numbers up 13% year-on-year in the second half of 2025.
The figures suggest that this is not just a short-lived increase. The company has been putting money into its venues, changing the way the clubs look and feel, and trying to make them work better as a modern night out, and the improved performance at refurbished sites suggests the strategy is working.
There is also the fact that bingo clubs have been under pressure for a long time. The number of clubs in the United Kingdom has fallen sharply over the years, and even the more recent data shows how much the market has contracted since before the pandemic, with close to 100 clubs closing since 2018.
Buzz also says technology has played a major role in the turnaround. The operator has rolled out more than 10,000 electronic bingo touchpads to its clubs and upgraded their wi-fi. Electronic play rose by 5.6% year-on-year, with the biggest growth coming from players aged over 65.
This is notable as it shows that the digital side of bingo is not only attracting younger players. It also seems to be drawing existing customers who want a more convenient way to play, which is one of the reasons why the recent changes have had a broader effect across the clubs rather than only appealing to one part of the audience.
The company has also been trying to link its land-based and online offerings. Active omnichannel customers rose by 10% in the second half of 2025, while online revenue from active retail customers also increased by 10%. Bets placed through the Buzz Bingo app more than doubled in the final quarter of 2025 compared with the previous year.
There are also signs that younger adults are continuing to take an interest in bingo clubs. It was reported in February that half of Buzz Bingo’s 175,000 new players in the twelve months to September 2025 were under the age of 25 and that younger members were 30% more likely to attend themed nights and ticketed events.
This is why many operators are making a real effort to market bingo as a social night out rather than something aimed at only one age group. Themed events, refurbished clubs, improved food and drink offers, and more digital play options are all part of this effort, and the latest rise in Buzz Bingo admissions shows it is working.
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