Listen to this article:There are often exciting developments in the world of online bingo, but the most recent is more exciting than usual and ensures that bingo enthusiasts in the UK have plenty to look forward to. The partnership between Playtech and ProgressPlay, which was announced in March, has started to produce results.
Just a few weeks after the partnership was announced, Playtech’s platform has arrived at more than 120 online bingo sites. With such wide distribution, it is a sure sign that the collaboration will have a huge impact on UK players’ bingo experience. The hope is that it will bring them more entertainment, flexibility, and engagement than ever before.
Launched in December 2024, Playtech’s advanced bingo platform is now the exclusive provider for ProgressPlay, a leading white-label network provider. The partnership is an important development for companies, with ProgressPlay becoming the first white-label network to use Playtech’s sophisticated bingo technology.
The UK market is thriving, with approximately 3.5 million players enjoying online bingo weekly and generating an annual gross gambling yield exceeding €700 million. Playtech and ProgressPlay have strategically positioned themselves to capitalise on this by delivering a bingo experience designed specifically to cater to the needs and preferences of players and operators alike.
Marat Koss, VP of Interactive Gaming at Playtech, has spoken of his enthusiasm for the partnership:
“We are delighted to welcome Progress Play to the Playtech Bingo network. We have enjoyed working together for many years, and we are excited to extend this partnership to Bingo vertical. By joining Playtech’s network, Progress Play will be able to offer a best-in-class bingo experience to their vast pool of players who will benefit from a wide choice of content, attractive prizes and large variety of games. We look forward to continuing our long and successful partnership.”
Echoing this sentiment, Itai Loewenstein, CEO at ProgressPlay, spoke about the advantages operators can expect:
“This collaboration enables us to deliver unparalleled gaming experiences and next-level entertainment to our operators. Together, we are setting a new standard for the industry.”
Players are set to gain a great deal from this partnership thanks to the choice of a broad selection of networked bingo rooms, together with side games from Playtech’s popular Eyecon studio. The diverse offering ensures there’s something to appeal to every player, whether they prefer classic bingo or slot side games.
Perhaps most exciting for players is the introduction of enhanced social components, such as integrated chat rooms and interactive community tools. These elements aim to build a greater sense of community and keep players entertained and engaged for longer.
The integration will also connect Playtech’s bingo platform and ProgressPlay’s other gambling offerings, including sports betting, casino games, slots, and live dealer options. This way, players will be able to enjoy a complete gambling experience on all devices with ease.
As noted, operators also stand to benefit from the new collaboration. The customisable branding options enable operators to provide a personalised gaming environment tailored specifically to their brand identities. Additionally, Playtech’s dynamic jackpots and enticing prize structures are designed to attract and retain players, driving sustained interest and loyalty.
Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, spoke of the potential of the new platform:
“For operators, this is a game-changer. With ProgressPlay leading the charge, operators now have an unmatched solution to attract and retain bingo players. This is next-gen bingo, built for scalability, engagement and profitability.”
With Playtech’s network providing access to the largest B2B liquidity pool available, ProgressPlay can now offer players a genuinely diverse and engaging bingo experience, while also providing operators the flexibility and scalability they need to make their mark in a competitive market.
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