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BetVictor’s UK Brands Integrate Playtech’s Top Content

Playtech partners BetVictor
Playtech partners with BetVictor

Playtech, one of the world’s leading gambling technology and content suppliers, recently began a partnership with the BetVictor Group that sees it provide the Group’s UK brands with new content.

The BetVictor Group is one of the UK’s largest operators, and Playtech is providing all of its UK brands with its Playtech Casino and Live Casino verticals. The brands include BetVictor, Parimatch, Heart Bingo, and the recently launched talkSPORT BET.

It means that players at all these brands have access to Playtech’s full suite of games and the operator will be able to use Playtech’s messaging and promotional functionality. Furthermore, while the 2022 World Cup is taking place, players will have access to three tables dedicated to the tournament.

The partnership officially began on October 24th, and it is the first time that the two industry giants have worked together in the UK market. Furthermore, the BetVictor Group is currently working on launching in a number of new markets, such as Ontario with the BetVictor B2C brand and Germany with the BildBet brand. As such, there is plenty of opportunity for the partnership between the two to develop and expand.

Speaking when the new deal was announced, George Voyatzis, the VP of Commercial at Playtech, said:

“We are proud and excited to be working with BetVictor, one the world’s leading gambling companies. This partnership is of great strategic importance to us, giving us the means to reach more and more players with our innovative content across the UK. Vital to Playtech’s success is our ability to build and sustain partnerships with fellow industry leaders, so we’re delighted to be working with BetVictor, whose strong values very much align with our own.”

At the same time, Turlough Lally, the Director of e-Gaming at BetVictor, said:

“Playtech is a long-standing key player in the industry, and we are very pleased to be embarking upon this new partnership with the company. Through the partnership, we will expand our Casino and Live content offering and product range to our dedicated players across the UK. In the future, we hope to further strengthen this new partnership, expanding into new markets together and delivering more exciting and innovative content to our customers across the globe.”

BetVictor Group’s Heart Bingo

Heart Bingo

The above news will be of most interest to those who play at Heart Bingo. Interestingly, Playtech has an excellent product used by bingo sites such as The Sun Bingo, but the deal does not cover it. Heart Bingo runs on Pragmatic Play software, which is also excellent and has won several awards.

This means that visitors to Heart Bingo can enjoy all of the usual Pragmatic Play bingo rooms, which cover 30, 75, 80, and 90 ball bingo. There are several themed rooms, such as The Gold Rush, Fun Fest, Dance Floor, and many more. There are games taking place around the clock, with tickets from as little as 2p and plenty of prizes up for grabs.

Now, of course, players at the site can enjoy Playtech’s hugely popular casino and live casino games. Playtech has an enormous portfolio of slots covering every conceivable style and theme. Plenty of progressive jackpots are up for grabs, such as the Age of the Gods jackpots. There are also many RNG casino games, including several variants of games such as roulette and blackjack.

The live casino collection is also very impressive, with a wide range of card and table games, as well as gameshows. Heart Bingo actually offers live games from Evolution, Pragmatic Play, and Playtech, meaning that not only does it have one of the most impressive collections of live dealer games possible, but it also offers the bingo-like Mega Ball game.

Anyone interested in exploring all of these things can enjoy a fantastic welcome bonus at Heart Bingo. Those who deposit and spend £10 on bingo will receive a £30 bingo bonus and 100 free spins.

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Mike Bennet
Author: Mike Bennett
Dedicated to keeping the spirit of bingo alive. I think bingo sites translate tradition into a modern context and I aim to provide our readers with the latest from the world of online bingo, including industry news, launches, and promotions.

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