Listen to this article:Solaya Group has expanded its partnership with Playtech and made the supplier the exclusive bingo provider for its UK-facing brands.
The agreement covers the sites Zebra Bingo, Bingostars and Peachy Games, all of which will now use Playtech’s iBingo platform. Zebra Bingo moved onto the platform in 2025, while Bingostars and Peachy Games have now also been migrated.
The deal builds on the relationship between Playtech and Solaya, which began in 2024 when Playtech began supplying online casino content. The partnership now comprehensively includes bingo sites and provides Solaya’s three brands access to Playtech’s bingo network, content and shared liquidity pool, which can only be good news for members of the sites.
For Playtech, the Solaya deal is another important addition to its UK bingo network. The company already works with several well-known bingo brands, including Buzz Bingo and Heart Bingo. The addition of Zebra Bingo, Bingostars and Peachy Games gives Playtech a larger presence in the UK market. It strengthens its position as one of the industry’s main bingo software suppliers.
Marat Koss, chief interactive gaming officer at Playtech, explained:
“Solaya Group is a fantastic addition to the Playtech Bingo network. Our partnership began in 2024, and we’re proud to be expanding it into the Bingo vertical. Playtech remains committed to delivering a first-class bingo experience, and Solaya Group’s players will now benefit from a wide range of engaging content, games, and prizes.”
Playtech has also said that campaign activity is already underway, with its network management team supporting Solaya Group’s continued growth. Both companies are also working together to adapt the product offering so that it is optimised for Solaya’s UK player base.
Solaya Group has described the migration as an important moment for its bingo brands.
Ed Pellant, head of commercial partnerships and delivery at Solaya Group, said:
“Successfully migrating all three of our new bingo brands onto Playtech’s next-generation iBingo represents a significant milestone for Solaya Group. An elite array of bingo games has been a staple of our offering for years, and we are excited to build on that with a partner as established as Playtech.”
The agreement should give players at Solaya’s bingo brands access to more familiar UK bingo rooms and a larger shared network. This means that players will be able to enjoy a larger variety of rooms, more special events, and more exciting prize structures.
It also gives Solaya a more consistent setup across its bingo portfolio, and with all three now using the same provider, the operator will be able to offer a more streamlined and efficient service to its players.
The Solaya and Playtech agreement is the latest of several recent bingo deals in the UK.
Buzz Bingo has continued its relationship with Playtech, while Heart Bingo moved its online bingo supplier from Pragmatic Play to Playtech in 2025. Furthermore, with the recent news that Pragmatic Play is due to shut down its bingo network over the coming months, there may well be a number of additional operators interested in moving to Playtech’s network, which will further strengthen its position in the market.
While less competition between suppliers may not be great news for players, at least people can be sure that Playtech’s software is of the highest quality and that they are playing games produced by one of the biggest names in the world of online gambling software development.
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