Begambleaware GamCare eCogra Verisign

A Guide to How Online Bingo Sites Are Created

Creating and launching online bingo site

Creating an online bingo site is not an easy task. However, with the right knowledge and resources, it is eminently achievable. If you are interested in how online bingo sites are made or you are simply curious about the process, then keep reading as we take you through the steps, from choosing a software provider, to licensing, to launch.

Selecting an Online Bingo Software Provider

Bingo software provider selecting

The first thing that needs to be done is to choose a bingo software provider. There are many in the market, each with its own strengths and weaknesses. Some providers specialise in creating proprietary software, while others offer white label or turnkey solutions. It is important to research and compare different providers to find the one that best suits the given needs and budget.

Proprietary software is software that is created and owned by a specific company. This option allows for the greatest degree of customisation, as the company can tailor the software to their specific needs and preferences. However, creating proprietary software is likely to take a long time and be very expensive. Furthermore, not only will the software need to be licensed, but also maintained, which is likely to add significantly to operational costs.

White label sites are websites that a company creates and then sells without branding to a second company. The purchasing company can then add their own branding. This is far faster and cheaper than creating proprietary software, which is why it is a very popular option. Of course, it is important to choose a white label provider carefully, but there are many excellent options.

Turnkey solutions are a combination of proprietary software and white label sites. This option allows a company to use an existing platform, but make numerous changes to the software. It is the best option for those who want to offer something unique but do not have the resources to build a proprietary solution.

Popular Bingo Software Providers

There are several online bingo software providers, some are famous, while others are more niche. Each of them offers a customisable solution with a variety of bingo games and rooms. They each provide numerous tools, such as security features to prevent fraud and protect players, the ability to integrate with other platforms, such as a casino or live casino, and back office tools, including player management, marketing tools, and reporting tools.

There are, of course, differences between the software providers, and each provider operates on a different network. Furthermore, each provider has its own pricing model. Therefore, it is important that you take the time to research each of them. Amongst the top providers are:

  1. ⚙️Dragonfish – A subsidiary of 888 Holdings, a true giant of the online gambling industry.
  2. ⚙️Virtue Fusion – A subsidiary of Playtech (soon to be rebranded as Playtech ONE), one of the biggest iGaming technology providers.
  3. ⚙️Entain – Entain acquired Cozy Games in 2017 and now uses the software to operate a number of sites.
  4. ⚙️Parlay Entertainment – This is an independent software provider offering an RGS, turnkey solutions and private label solutions.
  5. ⚙️Leapfrog Gaming – One of the first software providers to enter the online bingo market and best known for creating a virtual 3D world.

Designing and Building the Bingo Site

Design and build the online bingo site

After selecting a bingo software provider, it is time to design and build the site. = The overall layout and design of the site need to be considered, ensuring that it is user-friendly and offers a rewarding experience. Another vital part of the process is designing the actual bingo rooms. If one fails to produce a clear and easy-to-use site, then it will be hard to engage and retain players.

There are a number of important systems necessary for a bingo site. Many of them are likely included in the chosen software provider’s solution. For example, it is important to create payment processing and account management systems. Without these, players will not be able to make deposits, purchase bingo cards, and withdraw winnings.

There are many excellent payment processors with plenty of choices, like e-wallets, credit and debit cards, prepaid cards, and so on. It is important to research each one to ensure that the given payment method is legal within the market the site will be operating in (for instance, credit card payments are banned in a number of jurisdictions).

Once the site has been built, it needs to be tested to make sure that everything is working properly. This will involve testing all of the games, payment processing systems, and account management systems to make sure that they are functioning correctly. It also needs to be tested on different browsers and devices to make sure that it is compatible. This is a crucial step in the process, as it will help to identify any issues and bugs that need to be fixed before the site is launched.

Marketing the Site

There is no point in creating a site if no one knows about it, therefore, setting up a marketing strategy is crucial. There are a number of ways to market a website:

  1. 🌐 SEO – Ensuring your site ranks well on search engines will help drive traffic.
  2. 📱 Social Media – Advertising on social media will help you connect with potential players
  3. 📜 Content Marketing – Creating valuable content for your audience will help improve their engagement with your site.
  4. 💰 Paid Advertising – Paid advertising on platforms such as Google AdWords will help increase exposure.

The above is a very brief overview of a few strategies, they are much more complicated than this, and thorough research is needed into all possible marketing strategies.

Applying for an Online Bingo License

The process of applying for a license will vary depending on the jurisdiction that the website will operate in. It is important to apply for the correct license that covers the countries where the site will be available. Applying for a license can be complicated and time-consuming, but it is the best way to prove to players that you are operating a fair and honest site.

There are several steps to applying for a license. Each gambling authority has a list of requirements. Typically, they ask for a great deal of documentation about the company and its owners, finances, and business plan. The documents are then submitted and the application is reviewed. Assuming the application is approved, the site then receives a license.

Launching the Site

The site is now ready to go live and become one of the best online bingo sites. As you can tell, launching an online bingo site will take time and careful planning. We hope we satisfied your curiosity about how online bingo sites are made. Keep on following our blog to find out more about bingo or just to be the first to learn about the internet’s new online bingo destinations.

5/5 - (1 vote)
Kat Anderson
Author: Kat Anderson
Dedicated to keeping the spirit of bingo alive. I think bingo sites translate tradition into a modern context and I aim to provide our readers with the latest from the world of online bingo, including industry news, launches, and promotions.

What do you think?

Your email address will not be published.