2018 was a dynamic year for online bingo operators and the iGaming industry as a whole. With the main focus on regulation and compliance, a delay in gambling legislation led to the resignation of a minister, while the CEO of the NHS was set on having betting operators pay for addiction treatment, and the UKGC was nowhere near over its hefty fine spree. Stricter regulations on advertising were imposed, yet there was a rise in TV ad spend by 15% compared to last year.
No-deposit bonuses were abandoned by operators who instead focused on fairer wagering requirements and customer retention. And while the big brands were focused on launching new software, white label bingo sites continued to proliferate. In our 2018 online bingo industry analysis, we look at how these changes have influenced both bingo players and operators.