2018 Bingo Industry Report and Analysis
2018 was a dynamic year for online bingo operators and the iGaming industry as a whole. With the main focus on regulation and compliance, a delay in gambling legislation led to the resignation of a minister, while the CEO of the NHS was set on having betting operators pay for addiction treatment, and the UKGC was nowhere near over its hefty fine spree. Stricter regulations on advertising were imposed, yet there was a rise in TV ad spend by 15% compared to last year.
No-deposit bonuses were abandoned by operators who instead focused on fairer wagering requirements and customer retention. And while the big brands were focused on launching new software, white label bingo sites continued to proliferate. In our 2018 online bingo industry analysis, we look at how these changes have influenced both bingo players and operators.
Sites and Memberships
2018 saw a decline in the number of bingo sites



While more than half of online bingo players prefer to stay loyal to their favourite brands, fairer wagering requirements and transparency have changed players’ attitude towards bonuses.
Players’ Profiles
An increase in the number of older players for the first time in three years
Almost half of the players who use handheld devices like smartphones and tablets to play online bingo prefer to access sites via mobile browsers instead of downloading dedicated apps.

Spending Habits
Players are depositing more on average than they were in 2017



Bingo players are still interested in £5 deposits, and there is an increase in the number of people who have expressed willingness to claim a bingo bonus. With smaller deposits and fairer wagering requirements, operators have managed to restore players’ interest in promotions. In 2017, over 60% of players said they would rather miss out on a bonus offering than meet rollover requirements. In 2018, this number has dropped to 55%.
Playing Habits
Playing sessions are becoming longer and more frequent
Game Preferences
Slots are becoming almost as popular as bingo rooms
Sites Openings & Closures
No drastic changes in the number of active bingo sites
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